Newspaper Digital Summary-11/25/16

This blog’s purpose is to keep audience and revenue executives up to date on the massive changes taking place in the newspaper industry by selecting specific stories that show how that is happening.  See how newspapers are addressing those changes in the top stories below including-The Times subscriber bump and the ‘Trump Effect’

How Top Social Media Experts Reach Their Audiences Using new social media platforms for audience building

Is Black Friday’s Importance Waning for Brick-and-Mortar Retailers? Black Friday sales have traditionally been used as a success metric to track the strength of the retail industry

Confessions of a national newspaper exec: ‘Publishers haven’t got their shit together’ Lamenting the dominant share Facebook and Google have in the digital advertising market has become a common motif in media owner circles. But some feel publishers need to get better at standing their ground.

The Times subscriber bump and the ‘Trump Effect’ The paper of record clocks 70,000 new subscribers since election day, two and a half times its normal growth

New media has created a world where “everything is true and nothing is true” It’s an issue even President Barack Obama has been thinking about.