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Newspaper Digital Summary-1/2/2017

This blog’s purpose is to keep audience and revenue executives up to date on the massive changes taking place in the newspaper industry by selecting specific stories that show how that is happening.  See how newspapers are addressing those changes … Continue reading

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Newspaper Digital Summary-12/26/16

This blog’s purpose is to keep audience and revenue executives up to date on the massive changes taking place in the newspaper industry by selecting specific stories that show how that is happening.  See how newspapers are addressing those changes … Continue reading

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Newspaper Digital Summary-11/25/16

This blog’s purpose is to keep audience and revenue executives up to date on the massive changes taking place in the newspaper industry by selecting specific stories that show how that is happening.  See how newspapers are addressing those changes … Continue reading

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Digital Subscription Growth, Data and Keewee

Depending on where you are in your digital subscription growth strategy, things might be getting a little tougher in terms of continuing to grow the number.  Perhaps much tougher. If you’ve lowered the meter, experimented with different pricing models (A/B … Continue reading

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Newspaper Digital Summary-11/11/16

This blog’s purpose is to keep audience and revenue executives up to date on the massive changes taking place in the newspaper industry by selecting specific stories that show how that is happening.  See how newspapers are addressing those changes … Continue reading

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Newspapers Digital Summary-9/2/16

Which Media Companies Are Winning the Battle for Millennials? Last week marked the entry of still another new media entity into the Millennials market. What do the numbers tell us about the highly sought-after terrain? Google warns it will crack down … Continue reading

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Four basic follow up strategies after the sale.

In a past life, where print was the only option available for our sales executives to sell, we did a pretty good job of measuring their performance. In today’s sales environment with digital products and services in our tool belts, … Continue reading

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Four things you can do right now to find and keep newspaper sales reps.

I’ve been encouraged by the new digital tools we can offer our current print customers to further drive their success. These tools are equally important when we reach out to former and never prospects. While print is still number one … Continue reading

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Newspapers Digital First News Summary-5/2/14

Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including a report on Give Journalists the Right Metrics, Not Pay-for-Performance   … Continue reading

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Newspapers Digital First News Summary-4/18/14

Digital First News Summary-4/18/14                                                Newspapers are maximizing the opportunities within their print audiences while growing digital audiences … Continue reading

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