Tag Archives: Advertising

Digital Subscription Growth, Data and Keewee

Posted on November 11, 2016 by Jeff Hartley

Depending on where you are in your digital subscription growth strategy, things might be getting a little tougher in terms of continuing to grow the number. Perhaps much tougher. If you’ve lowered the meter, experimented with different pricing models (A/B … Continue reading →

Posted in Circulation, Newspapers | Tagged Advertising, digital first, digital platforms, digital subscribers, facebook, journalism, Keewee, Leap Media, Marketing G2, Marketing Solutions Group, metering, New York Times, Newspaper, newspaper circulation, newspapers, paid content, Paywall | Leave a comment

Newspaper Digital Summary-11/11/16

Posted on November 11, 2016 by Jeff Hartley

This blog’s purpose is to keep audience and revenue executives up to date on the massive changes taking place in the newspaper industry by selecting specific stories that show how that is happening. See how newspapers are addressing those changes … Continue reading →

Posted in Circulation, Newspapers | Tagged Advertising, digital subscribers, facebook, Financial Times, metering, New York Times, newspaper circulation, newspapers, Publishers, snapchat | Leave a comment

Newspaper Digital Summary-10/29/16 Halloween Edition

Posted on October 29, 2016 by Jeff Hartley

Posted in Circulation, Newspapers | Tagged Advertising, amazon, circulation, consumer interest, digital first, digital platforms, digital subscribers, Gannett, journalism, metering, mobile advertising, Newspaper, newspaper circulation, newspapers, paid content, Paywall | Leave a comment

Digital Services And The Opportunity For Weekly Newspapers

Posted on October 25, 2016 by Jeff Hartley

There’s no doubt that almost every daily newspaper has deployed a digital services program and they’re already seeing the benefits of such a program in terms of expanding their active account base and incremental revenue. From Gannett to Gatehouse and … Continue reading →

Posted in Circulation, Newspapers | Tagged Advertising, digital first, digital platforms, digital services, digital subscribers, journalism, Localedge, metering, mobile advertising, NAA, Newspaper, newspaper circulation, newspapers, paid content, Paywall, propel marketing | 1 Comment

Newspapers Digital Summary-10/14/16

Posted on October 14, 2016 by Jeff Hartley

Newspapers are maximizing the opportunities within their print and digital audiences while developing new products and platforms. See how newspapers are meeting the challenge including this week’s story-Publishers are pleasantly surprised by Google AMP traffic Robots are polarising how we … Continue reading →

Posted in Circulation, Newspapers | Tagged Advertising, digital first, digital platforms, digital subscribers, Gannett, journalism, metering, NAA, Newspaper, newspaper circulation, newspapers, paid content, Paywall | Leave a comment

Eight simple recruitment ideas to find the best sales executives.

Posted on September 5, 2016 by Jeff Hartley

Since publishing my post on recruiting and retaining sales executives, I’ve received some awesome feedback from several experts in the newspaper industry. In light of that, I’m adding more recruitment ideas from those contributors in this latest post. Don’t forget, … Continue reading →

Posted in Newspapers | Tagged Advertising, digital first, digital platforms, digital subscribers, journalism, metering, mobile advertising, NAA, newspaper advertising, newspaper audience, pipeline, recruitment, retention, sales executives, sales funnel | Leave a comment

Newspapers Digital Summary-9/2/16

Posted on September 2, 2016 by Jeff Hartley

Which Media Companies Are Winning the Battle for Millennials? Last week marked the entry of still another new media entity into the Millennials market. What do the numbers tell us about the highly sought-after terrain? Google warns it will crack down … Continue reading →

Posted in Newspapers | Tagged ABC, Advertising, amazon, circulation, digital first, digital platforms, digital subscribers, facebook, Gannett, journalism, metering, mobile advertising, NAA, Newspaper, newspaper circulation, newspapers, paid content, Paywall, Press+ | 2 Comments

Newspapers Digital First News Summary-12/27/13

Posted on December 26, 2013 by Jeff Hartley

Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including a story on how The New York Times Raises Subscription … Continue reading →

Posted in Circulation, Newspapers | Tagged ABC, Advertising, amazon, Apple, Borrell Associates, Chrysippe, digital first, facebook, Gannett, Gannett Company, iPad, iPhone, linkedin, Mass media, Media, NAA, New York Time, New York Times, Newspaper, newspaper circulation, newspapers, Paywall, Publishers, Publishing, tablet market, twitter, United States, Wall Street Journal | Leave a comment

Newspapers Digital First News Summary-12/20/13

Posted on December 19, 2013 by Jeff Hartley

Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including a story on how Media companies must stay relevant to … Continue reading →

Posted in Circulation, Newspapers | Tagged ABC, Advertising, amazon, circulation, digital first, Digital media, Directories, facebook, Gannett, Google, Google News, iPad, iPhone, linkedin, Mass media, NAA, New York Time, New York Times, Newspaper, newspaper circulation, Paywall, Publishers, tablet market, Tuesday, United States, USA Today, Wall Street Journal | Leave a comment

AAM changes in reporting are just around the corner…RU ready?

Posted on December 9, 2013 by Jeff Hartley

It’s that time of year…budgets are being completed, holiday sales drives are ongoing (for both digital and print) and reports are being updated for 2014. It’s a very busy time of year for all of us and the coming new … Continue reading →

Posted in Circulation, Newspapers | Tagged AAM, Aam Aadmi, Advertising, Alliance for Audited Media, New Year, Newspaper, Publishing, Toronto | Leave a comment